Insanity has been described as the impulse to keep doing the same thing over and over again in the hope of getting a different result. Innovation, in contrast, is applying a minuscule, ingenious twist to the exact same thing in order to achieve a better outcome. Superficially, these two procedures are almost identical! The true definition of creativity is knowing how to inject just the right amount of madness into a process so that you attain your goal.

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