Good communicators and leaders nknow they need to use energy and enthusiasm to persuade their employees. Brilliant communicators and leaders know they also need to explain what all the excitement is about.

Next time you need to share something important, be sure you convey enthusiasm, but also clearly explain what is at stake and answer the big question, What does it mean?

And define what you want people to do by establishing clear expectations. Don’t lose or confuse your employees with too many details, though; save those for written communications.

Don’t just communicate. Explain!